This was a really lovely job. Part of writing SEO content for the Jim’s Bookkeeping South-east Queensland website was writing profiles on the bookkeepers themselves. Rather that focus on their credentials and experience, I wanted to show that these were real people who genuinely wanted to help small businesses achieve their financial goals. After all, most people want to get on with the people they work with or hire, why should your bookkeeper be any different?
I was able to draw on my journalistic skills to bring the bookkeepers to life and get to their true motivations and passions, while also demonstrating their skills, training and experience. They were all really pleased with the results and have been able to build on this notion of being approachable, personable professionals.
Click here to read the Jim’s Bookkeeping bookkeeper profiles.